Tuesday, 26 December 2017

Restoration Sales Force Training

You Can Conquer Your Market

Restoration Sales Force Training that will develop proven restoration sales behaviors, strategies and tactics in your restoration sales force. Attendees will learn how to implement them in eight unique restoration specific market segments.

Overview

As they say in sports, it starts with the fundamentals. Violand’s Management Team works directly with restoration sales and marketing professionals in helping them develop proven selling behaviors and powerful tactics. Violand’s Restoration Sales Force Training program teaches detailed, market-specific sales processes and tools that provide clear understanding of the target restoration market segments and customer needs.

This is not a program where restoration sales professionals sit through a series of rah-rah sessions and learn a few tricks of the trade that are quickly forgotten or never implemented. This program focuses on fundamental selling practices specific to the restoration industry learned through decades of experience working with restoration sales professionals and meeting with the types of clients they call on including agents, adjusters, plumbers, property managers, and more. It combines interactive webinars with assignments that build accountability and drive the attendees to apply what they learn NOW, resulting in a much quicker return on investment that allows you to accurately track their progression.

The first half of the program is designed to identify and understand proven restoration sales behaviors. The second half focuses on implementing the behaviors in eight different market segments within the restoration industry. This allows restoration sales professionals and businesses to diversify their leads and client bases so they do not remain overly dependent on any one area of lead (referral) sources. This is done through Violand’s Restoration Sales Force Training & Process Maps, which outline the unique sales cycles of each segment and how to continue to move the sale and relationship forward. An example of one of the maps can be found here. Each participant will receive sales process maps, scripts, and detailed support materials tailored to the individual segments.

Structure of the Program

We recognize the need for you to have your sales people on the road selling. That’s why we’ve designed the main portion of this program as a series of 90 minute webinars held weekly for 16 weeks, so the majority of your sales person’s time can be dedicated to putting into practice the knowledge they’ll gain. Our goal with the attendees is the same as your goal: for them to be able to grow their restoration sales book of business and increase profits for your company and themselves. To do this, they need to understand how to separate your services from those of your competition. They also need to understand all of the potential areas of business including, and outside of, marketing to insurance adjusters.

Who Should Attend?

This course is specifically designed for sales professionals with less than three (3) years experience in the restoration industry. Upon completion of the course, attendees will understand the unique issues associated with selling services with intangible demand and developing referral networks. Restoration companies spend thousands of dollars every year getting their techs and operations people technically certified but often ignore the professional needs of their sales staff. This program recognizes that professional sales training is just as important if you want to grow your business. If you have a restoration sales or marketing professional in whom you believe and want to help succeed, Violand’s Restoration Sales Training program is the industry leader in training.

Course Content

Effective appointments and meetings
Sales planning and activity tracking
Understanding personality types
The sales processes for individual target markets including:
– Insurance agents and adjusters
– Plumbing contractors
– Residential and commercial property managers
– Partnering contractors
– Healthcare
– Educational institutions
Social media implementation
Delivering effective presentations


Friday, 1 December 2017

Restoration Business Coaching

How to Win the Big One!
Stop telling people to “do better.” Give them data, facts, and information. They will make better decisions if given timely and accurate information. If they don’t get the information from you, where do you they think they will get the information from?
I believe that those of us who have a good grasp on self-management often struggle when managing (restoration business coaching) others because we quickly get annoyed when employees don’t perform to the level we would have accomplished. We knew how to do it right the first time. So should they. It’s probably because they are dumb or lazy. Or they may not have received the training or lack the reasoning skills to take the same amount of ownership in their role that we have in ours. The problem lies in that we are all individuals, and individuals need timely and accurate information to make informed decisions. They need proper coaching.
Sometimes Players Don’t Make Coaches
Some people are excellent at their craft but struggle to elevate others because what came easy to them doesn’t for someone else. Some people are naturally artistic; I can barely draw a tree. Some can sing while others struggle to find the right note. Look at major sports stars for example. What do Magic Johnson, Ted Williams, Bart Starr, and Isiah Thomas all have in common? They’re great players who failed as coaches. Why? They knew how to “do better” because they made a career out of it. They thought they could just pass on their natural talent instead of helping others develop theirs. In reality, they couldn’t show others how to do what they did and then let ego and annoyance hold everyone back, including themselves.
Restoration Business Coaching Can Help
If you consider yourself a Babe Ruth in performance, understand what it takes to be a Nick Saban in leadership. Information is power, not just for you but for them as well. Hire those who want to win, and give them both the goals and the key performance indicators to get there. Don’t tell your estimator that he or she needs to make more money on water losses. Show them how, track their results, and give them feedback. Don’t tell your operations manager to reduce turnover. Find out why people are leaving, meet with him or her, make changes, and show the numbers to them as often as possible. Just like when you were raising your kids, they will learn the right way from you or they will learn something else on their own. Your call, boss.